NOC:Services Marketing: Integrating People, Technology, Strategy (USB)

Media Storage Type : 32 GB USB Stick

NPTEL Subject Matter Expert : Prof. Z. Rahman

NPTEL Co-ordinating Institute : IIT Roorkee

NPTEL Lecture Count : 40

NPTEL Course Size : 4.1 GB

NPTEL PDF Text Transcription : Available and Included

NPTEL Subtitle Transcription : Available and Included (SRT)

Lecture Titles:

Lecture 1 - New Perspectives on Marketing in the Service Economy - Part 1
Lecture 2 - New Perspectives on Marketing in the Service Economy - Part 2
Lecture 3 - New Perspectives on Marketing in the Service Economy - Part 3
Lecture 4 - Consumer Behavior in the Service Context - Part 1
Lecture 5 - Consumer Behavior in the Service Context - Part 2
Lecture 6 - Consumer Behavior in the Service Context - Part 3
Lecture 7 - Positioning Services in Competitive Markets - Part 1
Lecture 8 - Positioning Services in Competitive Markets - Part 2
Lecture 9 - Developing Service Products - Part 1
Lecture 10 - Developing Service Products - Part 2
Lecture 11 - Developing Service Products - Part 3
Lecture 12 - Distributing Services through Physical and Electronic Channels - Part 1
Lecture 13 - Distributing Services through Physical and Electronic Channels - Part 2
Lecture 14 - Setting Prices and Implementing Revenue Management - Part 1
Lecture 15 - Setting Prices and Implementing Revenue Management - Part 2
Lecture 16 - Setting Prices and Implementing Revenue Management - Part 3
Lecture 17 - Promoting Services and Educating Customers - Part 1
Lecture 18 - Promoting Services and Educating Customers - Part 2
Lecture 19 - Promoting Services and Educating Customers - Part 3
Lecture 20 - Designing and Managing Service Processes - Part 1
Lecture 21 - Designing and Managing Service Processes - Part 2
Lecture 22 - Balancing Demand and Productive Capacity - Part 1
Lecture 23 - Balancing Demand and Productive Capacity - Part 2
Lecture 24 - Balancing Demand and Productive Capacity - Part 3
Lecture 25 - Crafting Service Environment - Part 1
Lecture 26 - Crafting Service Environment - Part 2
Lecture 27 - Managing People for Service Advantage - Part 1
Lecture 28 - Managing People for Service Advantage - Part 2
Lecture 29 - Managing People for Service Advantage - Part 3
Lecture 30 - Managing Relationships and Building Loyalty - Part 1
Lecture 31 - Managing Relationships and Building Loyalty - Part 2
Lecture 32 - Managing Relationships and Building Loyalty - Part 3
Lecture 33 - Complaint Handling and Service Recovery - Part 1
Lecture 34 - Complaint Handling and Service Recovery - Part 2
Lecture 35 - Complaint Handling and Service Recovery - Part 3
Lecture 36 - Improving Service Quality and Productivity - Part 1
Lecture 37 - Improving Service Quality and Productivity - Part 2
Lecture 38 - Improving Service Quality and Productivity - Part 3
Lecture 39 - Striving for Service Leadership and Creating the Seamless Service Firms - Part 1
Lecture 40 - Striving for Service Leadership and Creating the Seamless Service Firms - Part 2