Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Sourabh Arora
NPTEL Co-ordinating Institute : IIT Roorkee
NPTEL Lecture Count : 41
NPTEL Course Size : 6.5 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Understanding Retailing from a Strategic Standpoint
Lecture 2 - Why is Retailing so Important: Strategic Perspectives
Lecture 3 - Strategic Standpoint and Evolution of Retailing
Lecture 4 - Evolution of Retailing
Lecture 5 - Value Creation
Lecture 6 - Retailing Theories Role in Supply Chain
Lecture 7 - Retailing Theories and Retailers Role in Supply Chain
Lecture 8 - Retailers Role in Supply Chain and Retail Management Decision Process
Lecture 9 - Retail Management Decision Process (Continued...) and Kahn's Retailing Success Matrix
Lecture 10 - Retail Management Decision Process and Kahn's Retailing Success Matrix
Lecture 11 - Retail Management Decision Process, Kahn's Retailing Success Matrix and Success Factors
Lecture 12 - Kahn's Retailing Success Matrix and Success Factors for Retailing
Lecture 13 - Success Factors for Retailing and View of Consumer Decision Making Processes
Lecture 14 - Success Factors for Retailing and View of Consumer Decision Making Processes (Continued...)
Lecture 15 - Consumer Decision Making Processes (Continued...)
Lecture 16 - Consumer Decision Making Processes (Continued...)
Lecture 17 - Consumer Decision Making Processes (Continued...) and Consumer Motives
Lecture 18 - Tenets of Customer Centric Approach: A Retailers Perspective
Lecture 19 - Private Label Brands
Lecture 20 - Types of Private Label Brands and Introduction to Multi and Omni-Channel Retail
Lecture 21 - Introduction to Multi and Omni-Channel Retail
Lecture 22 - Introduction to Multi and Omni-Channel Retail (Continued...)
Lecture 23 - Introduction to Multi and Omni-Channel Retail (Continued...)
Lecture 24 - Formulating a Successful Retail Strategy
Lecture 25 - Formulating a Successful Retail Strategy
Lecture 26 - Formulating a Successful Retail Strategy (Continued...)
Lecture 27 - Formulating a Successful Retail Strategy (Continued...)
Lecture 28 - Formulating a Successful Retail Strategy (Continued...)
Lecture 29 - Formulating a Successful Retail Strategy (Continued...)
Lecture 30 - Formulating a Successful Retail Strategy (Continued...)
Lecture 31 - Location Decisions
Lecture 32 - Location Decisions
Lecture 33 - Pricing Decisions
Lecture 34 - Merchandise Management and Planning
Lecture 35 - Merchandise Management and Planning (Continued...)
Lecture 36 - Role of HRM in Retailing
Lecture 37 - Role of HRM in Retailing (Continued...)
Lecture 38 - Motivating Employees
Lecture 39 - Showrooming and Webrooming
Lecture 40 - Showrooming and Webrooming
Lecture 41 - Virtual Reality, Augmented Reality and Artificial Intelligence in Retailing