Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Swagato Chatterjee
NPTEL Co-ordinating Institute : IIT Kharagpur
NPTEL Lecture Count : 47
NPTEL Course Size : 4.6 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to Retailing - Part 1
Lecture 2 - Introduction to Retailing - Part 2
Lecture 3 - Introduction to Retailing - Part 3
Lecture 4 - Relationship Management in Retailing
Lecture 5 - Value-based Retailing
Lecture 6 - Retailing Services
Lecture 7 - Loyalty and Reward Programs
Lecture 8 - Strategic Planning in Retailing
Lecture 9 - Global Retailing
Lecture 10 - Retail Business Models by Ownership
Lecture 11 - Franchising in Retail
Lecture 12 - Retail Institutions by Store - Based Strategy Mix
Lecture 13 - Retail Institutions by Store - Based Strategy Mix (Continued...)
Lecture 14 - Retail Institutions by Store - Based Strategy Mix (Continued...)
Lecture 15 - Retail Institutions by Store - Based Strategy Mix (Continued...)
Lecture 16 - Web, Non store-based and Other Forms of Nontraditional Retailing
Lecture 17 - Web, Non store-based and Other Forms of Nontraditional Retailing (Continued...)
Lecture 18 - Identifying and Understanding the Customers
Lecture 19 - Trading Area Analysis
Lecture 20 - Trading Area Analysis (Continued...)
Lecture 21 - Trading Area Analysis (Continued...)
Lecture 22 - Site Selection
Lecture 23 - Site ownership vs Site Leasing
Lecture 24 - Retail Supply Chain Management
Lecture 25 - Retail Supply Chain Management (Continued...)
Lecture 26 - Retail Operations Management - 1
Lecture 27 - Retail Operations Management - 2
Lecture 28 - Retail Operations Management - 3
Lecture 29 - Image in Retail
Lecture 30 - Pricing in Retail
Lecture 31 - Pricing in Retail (Continued...)
Lecture 32 - Pricing in Retail (Continued...)
Lecture 33 - Merchandising in Retail
Lecture 34 - Merchandising in Retail (Continued...)
Lecture 35 - Category Management and Merchandise Planning
Lecture 36 - Retail Promotions
Lecture 37 - Retail Promotions: non-Ad Promotions
Lecture 38 - OBHR Issues in Retail - 1
Lecture 39 - HR Issues in Retail
Lecture 40 - Vendor Negotiations
Lecture 41 - Special Merchandising Contexts - 1
Lecture 42 - Special Merchandising Contexts - 2
Lecture 43 - Store Layout in Retail
Lecture 44 - Retail Operations: Financial Aspects
Lecture 45 - Budgeting and Costing
Lecture 46 - Financial Merchandise Management
Lecture 47 - Merchandise Forecasting, Dollar Control