Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Vinay Sharma
NPTEL Co-ordinating Institute : IIT Roorkee
NPTEL Lecture Count : 60
NPTEL Course Size : 14 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to Product and Brand Management
Lecture 2 - Defining Product
Lecture 3 - Terminologies Associated with Product - 1
Lecture 4 - Terminologies Associated with Product - 2
Lecture 5 - Terminologies Associated with Product - 3
Lecture 6 - Terminologies Associated with Product - 4
Lecture 7 - Product Management and Concepts Associated with Product
Lecture 8 - Product Classification
Lecture 9 - Product Differentiation and its Elements - 1
Lecture 10 - Product Differentiation and its Elements - 2
Lecture 11 - Product Positioning - 1
Lecture 12 - Product Positioning - 2
Lecture 13 - Product Life cycle - 1
Lecture 14 - Product Life Cycle - 2
Lecture 15 - Product Life Cycle - 3
Lecture 16 - Saddle Effect and Relationship of Product with Marketing Mix Elements
Lecture 17 - Market and Product Planning - 1
Lecture 18 - Market and Product Planning - 2
Lecture 19 - Product Strategy and Decisions - 1
Lecture 20 - Product Strategy and Decisions - 2
Lecture 21 - Product Decisions
Lecture 22 - Product Portfolio Management
Lecture 23 - Product Category Management
Lecture 24 - Customer Analysis
Lecture 25 - Competitors Analysis
Lecture 26 - Product Pricing
Lecture 27 - Product Pricing and Packaging
Lecture 28 - Product Distribution
Lecture 29 - Design Thinking - 1
Lecture 30 - Design Thinking - 2
Lecture 31 - Design Thinking - 3
Lecture 32 - Product Innovation - 1
Lecture 33 - Product Innovation - 2
Lecture 34 - New Product Development
Lecture 35 - Reflexivity, Insight, and Value Co-Creation
Lecture 36 - Brand Management
Lecture 37 - Defining Brand
Lecture 38 - Strategic Brand Management Process
Lecture 39 - Brand Proposition
Lecture 40 - Customer-based Brand Equity - 1
Lecture 41 - Customer-based Brand Equity - 2
Lecture 42 - Brand Positioning
Lecture 43 - Brand Resonance Model
Lecture 44 - Brand Value Chain - 1
Lecture 45 - Brand Value Chain - 2
Lecture 46 - Brand Equity Elements - 1
Lecture 47 - Brand Equity Elements - 2
Lecture 48 - Designing Marketing Programs to Build Brand Equity
Lecture 49 - Secondary Brand Associations
Lecture 50 - Brand Audit and Research
Lecture 51 - Brand Architecture Strategies And Brand Portfolio
Lecture 52 - Brand Portfolio And Brand Hierarchies
Lecture 53 - Brand Equity: Measuring Outcomes - 1
Lecture 54 - Brand Equity: Measuring Outcomes - 2
Lecture 55 - Brand Extension
Lecture 56 - Brand Experience and Brand Loyalty
Lecture 57 - Brand Continuum and Brand Reinforcement
Lecture 58 - Brand Revitalization and Repositioning
Lecture 59 - Rebranding, Brand Demise and Brand Lifecycle
Lecture 60 - Product and Brand Management - Conclusion