NOC:Marketing Research and Analysis (USB)

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SKU
110107080



Media Storage Type : 32 GB USB Stick

NPTEL Subject Matter Expert : Dr. Jogendra Kumar Nayak

NPTEL Co-ordinating Institute : IIT Roorkee

NPTEL Lecture Count : 40

NPTEL Course Size : 11 GB

NPTEL PDF Text Transcription : Available and Included

NPTEL Subtitle Transcription : Available and Included (SRT)


Lecture Titles:

Lecture 1 - Introduction to Marketing Research
Lecture 2 - Defining Research Problem
Lecture 3 - Developing Research Approach and Developing Research Design: Non- Conclusive
Lecture 4 - Research Design: Conclusive
Lecture 5 - Qualitative Research: Nature and Approaches
Lecture 6 - Qualitative Research: Depth Interview, Focus Group Discussion
Lecture 7 - Projective Technique, Case Study
Lecture 8 - Case Study, Descriptive Research Design and Research Errors
Lecture 9 - Primary and Secondary Data, Research Error
Lecture 10 - Measurement and Scaling: Comparative and Non-comparative Scaling
Lecture 11 - Scale Development Process
Lecture 12 - Questionnaire and Form Design
Lecture 13 - Causal Research and Types
Lecture 14 - Experimental Design and Sampling
Lecture 15 - Sampling Design and Procedure
Lecture 16 - Sampling and Sample Size Determination
Lecture 17 - Hypothesis Development: Null and Alternate, Type I and Type II Errors
Lecture 18 - Data Preparation
Lecture 19 - Hypothesis Testing: T-Test, Z-Test
Lecture 20 - T, Z and F Test
Lecture 21 - Hypothesis Testing: Anova and Manova
Lecture 22 - Cross Tabulation and Chi Square Test
Lecture 23 - Correlation and Regression
Lecture 24 - Regression
Lecture 25 - Factor Analysis
Lecture 26 - Factor Analysis
Lecture 27 - SEM and CFA - 1
Lecture 28 - SEM and CFA - 2
Lecture 29 - SEM and CFA - 3
Lecture 30 - Cluster Analysis - I
Lecture 31 - Cluster Analysis - II
Lecture 32 - Discriminant Analysis
Lecture 33 - Discriminant Analysis - 1
Lecture 34 - Researching Rural Market
Lecture 35 - International Marketing Research
Lecture 36 - Ethics in Marketing Research
Lecture 37 - Ethics in Marketing Research - 1
Lecture 38 - Report Preparation and Presentation
Lecture 39 - Multi Dimentional Scaling
Lecture 40 - Conjoint Analysis

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