NOC:Marketing Management - I (DVD)

Special Price ₹200.00 Regular Price ₹250.00
In stock
SKU
110104068



Media Storage Type : DVD-ROM

NPTEL Subject Matter Expert : Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra

NPTEL Co-ordinating Institute : IIT Kanpur

NPTEL Lecture Count : 46

NPTEL Course Size : 3.1 GB

NPTEL PDF Text Transcription : Available and Included

NPTEL Subtitle Transcription : Available and Included (SRT)


Lecture Titles:

Lecture 1 - Defining Marketing
Lecture 2 - Core Concepts in Marketing
Lecture 3 - Case Studies
Lecture 4 - Marketing of Services
Lecture 5 - Evolution of Marketing
Lecture 6 - Contemporary Issues in Modern Marketing Practices
Lecture 7 - Introduction to Competitor Analysis
Lecture 8 - Marketing Objectives
Lecture 9 - Strategy and Core Competency
Lecture 10 - PESTEL Framework
Lecture 11 - Competitive Analysis
Lecture 12 - Case Study
Lecture 13 - Introduction To Marketing Information System
Lecture 14 - Components of a Marketing Information System
Lecture 15 - Marketing Research Process
Lecture 16 - MDP and MRP
Lecture 17 - Exploratory Research
Lecture 18 - Exploratory Research (Continued...)
Lecture 19 - Causal Research
Lecture 20 - Measurment and Scaling
Lecture 21 - Questionnaire and Sampling
Lecture 22 - Sampling Techniques
Lecture 23 - Data Collection, Preparation and Analysis
Lecture 24 - Multivariate Data Analysis
Lecture 25 - Introduction to Consumer Behviour and Need Recognition
Lecture 26 - Information Search
Lecture 27 - Socio-Cultural Influences on the Consumer Buying Process
Lecture 28 - Psychological Influences on Consumer Buying Process
Lecture 29 - Evaluation of Alternatives
Lecture 30 - Purchase and Post Purchase Evaluation
Lecture 31 - Service Consumption
Lecture 32 - Structural Models of Attitude
Lecture 33 - Industrial Buyer Behaviour - I
Lecture 34 - Industrial Buyer Behaviour - II
Lecture 35 - Industrial Marketing Program and Buying Process
Lecture 36 - Three Dimension of Industrial Buyer Behaviour
Lecture 37 - Consumer Decision-Making Process Revisited
Lecture 38 - Identifying and Choosing Oppurtunities
Lecture 39 - Market Segmentation - I
Lecture 40 - Market Segmentation - II
Lecture 41 - Segmentation and Targeting
Lecture 42 - Segmentationa and Post Segmentation Strategies
Lecture 43 - Introduction to Marketing Strategy
Lecture 44 - Positioning
Lecture 45 - Segmentation and Targeting in B2B Market
Lecture 46 - Crafting the Positioning and Branding Effectively

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