NOC:Management of New Products and Services (USB)

Media Storage Type : 32 GB USB Stick

NPTEL Subject Matter Expert : Prof. Jayanta Chatterjee

NPTEL Co-ordinating Institute : IIT Kanpur

NPTEL Lecture Count : 22

NPTEL Course Size : 4.7 GB

NPTEL PDF Text Transcription : Available and Included

NPTEL Subtitle Transcription : Available and Included (SRT)

Lecture Titles:

Lecture 1 - Similarities and Differences
Lecture 2 - Theoretical Foundations I Competitive Strategy
Lecture 3 - Theoretical Foundations II Product Strategy
Lecture 4 - Theoretical Foundations III Understanding Customer Behaviour
Lecture 5 - Theoretical Foundations IV Product Life Cycle (PLC) and Chasm
Lecture 6 - Theoretical Foundations V Product Platforms and Portfolios
Lecture 7 - Theoretical Foundations VI Understanding Customers (STP)
Lecture 8 - STP continued
Lecture 9 - Understanding Product Platforms
Lecture 10 - The Idea Generation process
Lecture 11 - Creating Customer Value Proposition
Lecture 12 - Lean Product Process
Lecture 13 - Estimating Marketing and Sales Potential
Lecture 14 - Introduction to New Product Forecasting Techniques
Lecture 15 - Diffusion process and Product Life Cycle
Lecture 16 - Technology Adoption Life Cycle and Crossing the Chasm
Lecture 17 - Managing New Products in Large Organizations
Lecture 18 - Introduction to the Stage Gate model
Lecture 19 - What is a Lean Startup
Lecture 20 - The Business Model Canvas
Lecture 21 - Introduction to Intellectual Property Rights
Lecture 22 - Taking the Product to the Market - Deployment Strategies