Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Zillur Rahman
NPTEL Co-ordinating Institute : IIT Roorkee
NPTEL Lecture Count : 60
NPTEL Course Size : 5.1 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Creating Customer Relationships and Value through Marketing - 1
Lecture 2 - Creating Customer Relationships and Value through Marketing - 2
Lecture 3 - The new realities of marketing
Lecture 4 - Developing Successful Marketing and Organizational Strategies - 1
Lecture 5 - Developing Successful Marketing and Organizational Strategies - 2
Lecture 6 - Organizing and managing marketing department
Lecture 7 - Developing marketing strategy
Lecture 8 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - 1
Lecture 9 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - 2
Lecture 10 - Understanding Consumer Behavior - 1
Lecture 11 - Understanding Consumer Behavior - 2
Lecture 12 - Understanding Consumer Behavior - 3
Lecture 13 - Understanding Organizations as Customers - 1
Lecture 14 - Understanding Organizations as Customers - 2
Lecture 15 - Understanding Organizations as Customers - 3
Lecture 16 - Understanding and Reaching Global Consumers and Markets - 1
Lecture 17 - Understanding and Reaching Global Consumers and Markets - 2
Lecture 18 - Understanding and Reaching Global Consumers and Markets - 3
Lecture 19 - Marketing Research: From Customer Insights to Actions - 1
Lecture 20 - Marketing Research: From Customer Insights to Actions - 2
Lecture 21 - Market Segmentation, Targeting, and Positioning - 1
Lecture 22 - Market Segmentation, Targeting, and Positioning - 2
Lecture 23 - Market Segmentation, Targeting, and Positioning - 3
Lecture 24 - Crafting customer value proposition, sustainable competitive advantage and positioning - 1
Lecture 25 - Crafting customer value proposition, sustainable competitive advantage and positioning - 2
Lecture 26 - Developing New Products and Services - 1
Lecture 27 - Developing New Products and Services - 2
Lecture 28 - Developing New Products and Services - 3
Lecture 29 - Developing New Products and Services - 4
Lecture 30 - Developing New Products and Services - 5
Lecture 31 - Developing New Products and Services - 6
Lecture 32 - Developing New Products and Services - 7
Lecture 33 - Managing Successful Products, Services, and Brands - 1
Lecture 34 - Managing Successful Products, Services, and Brands - 2
Lecture 35 - Managing Successful Products, Services, and Brands - 3
Lecture 36 - Managing Successful Products, Services, and Brands - 4
Lecture 37 - Managing Successful Products, Services, and Brands - 5
Lecture 38 - Pricing Products and Services - 1
Lecture 39 - Pricing Products and Services - 2
Lecture 40 - Pricing Products and Services - 3
Lecture 41 - Managing Marketing Channels and Supply Chains - 1
Lecture 42 - Managing Marketing Channels and Supply Chains - 2
Lecture 43 - Retailing and Wholesaling - 1
Lecture 44 - Retailing and Wholesaling - 2
Lecture 45 - Retailing and Wholesaling - 3
Lecture 46 - Integrated Marketing Communications and Direct Marketing - 1
Lecture 47 - Integrated Marketing Communications and Direct Marketing - 2
Lecture 48 - Advertising, Sales Promotion, and Public Relations - 1
Lecture 49 - Advertising, Sales Promotion, and Public Relations - 2
Lecture 50 - Using Social Media to Connect with Consumers - 1
Lecture 51 - Using Social Media to Connect with Consumers - 2
Lecture 52 - Personal Selling and Sales Management - 1
Lecture 53 - Personal Selling and Sales Management - 2
Lecture 54 - Implementing Interactive and Multichannel Marketing - 1
Lecture 55 - Implementing Interactive and Multichannel Marketing - 2
Lecture 56 - Addressing Competition And Driving Growth - 1
Lecture 57 - Addressing Competition And Driving Growth - 2
Lecture 58 - Building Customer Loyalty - 1
Lecture 59 - Building Customer Loyalty - 2
Lecture 60 - Socially Responsible Marketing