Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Biswarup Ghosh
NPTEL Co-ordinating Institute : IIT Kharagpur
NPTEL Lecture Count : 39
NPTEL Course Size : 3.7 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to International Marketing
Lecture 2 - Introduction to International Marketing
Lecture 3 - Introduction to International Marketing
Lecture 4 - Introduction to International Marketing
Lecture 5 - International Business, Entry Modes and Theories
Lecture 6 - International Business, Entry Modes and Theories
Lecture 7 - International Business, Entry Modes and Theories
Lecture 8 - International Business, Entry Modes and Theories
Lecture 9 - International Business, Entry Modes and Theories
Lecture 10 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations
Lecture 11 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)
Lecture 12 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)
Lecture 13 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)
Lecture 14 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)
Lecture 15 - Import Export Procedures
Lecture 16 - Import Export Procedures (Continued...)
Lecture 17 - Import Export Procedures (Continued...)
Lecture 18 - Import Export Procedures (Continued...)
Lecture 19 - Import Export Procedures (Continued...)
Lecture 20 - Designing a Global Marketing Program
Lecture 21 - Designing a Global Marketing Program (Continued...)
Lecture 22 - Designing a Global Marketing Program (Continued...)
Lecture 23 - Designing a Global Marketing Program (Continued...)
Lecture 24 - Designing a Global Marketing Program (Continued...)
Lecture 25 - International Business Case Analysis
Lecture 26 - International Business Case Analysis
Lecture 27 - International Business Case Analysis (Continued...)
Lecture 28 - International Business Case Analysis (Continued...)
Lecture 29 - International Business Case Analysis (Continued...)
Lecture 30 - Learning Session by Practicing Manager
Lecture 31 - Learning session by Practicing Manager (Continued ...)
Lecture 32 - Interaction with Practicing Manager - Question and Answer Session
Lecture 33 - Learning Session by Practicing Manager
Lecture 34 - Learning Session by Practicing Manager followed by Conclusion session
Lecture 35 - Interaction with Practicing Manager
Lecture 36 - Interaction with Practicing Manager (Continued...)
Lecture 37 - Interaction with Practicing Manager (Continued...)
Lecture 38 - Interaction with Practicing Manager (Continued...)
Lecture 39 - Concluding Session