Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. R. Srinivasan
NPTEL Co-ordinating Institute : IISc Bangalore
NPTEL Lecture Count : 36
NPTEL Course Size : 11 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Evolution of Marketing
Lecture 2 - Marketing Management
Lecture 3 - Marketing in India
Lecture 4 - Role of Marketing
Lecture 5 - Case Analysis
Lecture 6 - Case Analysis
Lecture 7 - Case of Suryodaya
Lecture 8 - Marketing System
Lecture 9 - Input-Output Map
Lecture 10 - Competition
Lecture 11 - Consumer Behaviour Model
Lecture 12 - BCG Matrix, Strategic Marketing
Lecture 13 - Marketing Strategy
Lecture 14 - Market Segmentation, VALS Model
Lecture 15 - Sales Function and Marketing Mix
Lecture 16 - B-B Markets, Macro Environment
Lecture 17 - Analytical Marketing System
Lecture 18 - Decision Models
Lecture 19 - E-Business
Lecture 20 - Market Demand, Concept Testing
Lecture 21 - Product, Product Mix, PLC
Lecture 22 - PLC (Continued...)
Lecture 23 - Pricing Strategies
Lecture 24 - Brands, Channels
Lecture 25 - Channel Management, Marketing Communication
Lecture 26 - Advertising, Marketing Organisation
Lecture 27 - Role of Product Manager, Industrial Buying
Lecture 28 - Sales Forecasting, Marketing Control
Lecture 29 - Marketing Expense Analysis
Lecture 30 - Toyota Strategy
Lecture 31 - Cafe Coffee Day(CCD)
Lecture 32 - CCD (Continued...)
Lecture 33 - I flex (OFSS)
Lecture 34 - OFSS
Lecture 35 - Oilseeds Growers Cooperative Society (OGCS)
Lecture 36 - OGCS