Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Vinay Sharma
NPTEL Co-ordinating Institute : IIT Roorkee
NPTEL Lecture Count : 60
NPTEL Course Size : 17 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to Integrated Marketing Communication (IMC)
Lecture 2 - Defining Marketing Communication, Marketing and IMC
Lecture 3 - Relationship with Marketing and IMC
Lecture 4 - Effective Marketing Communication
Lecture 5 - Emerging trends in IMC - Part I
Lecture 6 - Emerging Trends in IMC - Part II
Lecture 7 - Design Thinking in IMC - Part I
Lecture 8 - Design Thinking in IMC - Part II
Lecture 9 - Effectiveness of Communication - Part I
Lecture 10 - Effectiveness of Communication - Part II
Lecture 11 - Communication Process and Reflexivity in IMC
Lecture 12 - Role of Consumer Behaviour in IMC
Lecture 13 - Consumer Decision Making Process - Part I
Lecture 14 - Consumer Decision Making Process - Part II
Lecture 15 - Relationship Between Consumer Behaviour and IMC
Lecture 16 - Role of Persuasion in IMC
Lecture 17 - Objectives and Budgeting
Lecture 18 - IMC as a Strategic Tool - Part I
Lecture 19 - IMC as a Strategic Tool - Part II
Lecture 20 - IMC and Branding
Lecture 21 - History of Advertising
Lecture 22 - History of Advertising Indian Perspective
Lecture 23 - Contribution of IMC in Brand Attitude
Lecture 24 - Advertising Agencies
Lecture 25 - Association of Research with IMC
Lecture 26 - Advertising Research Methods
Lecture 27 - IMC Planning - Part I
Lecture 28 - IMC Planning - Part II
Lecture 29 - IMC Planning - Part III
Lecture 30 - Case Studies
Lecture 31 - Advertising and Marketing Mix
Lecture 32 - Advertising and Support Media
Lecture 33 - Media Planning - Part I
Lecture 34 - Media Planning - Part II
Lecture 35 - Introduction to Creativity
Lecture 36 - Creativity Elements - Part I
Lecture 37 - Creativity Elements - Part II
Lecture 38 - Creative Execution in Advertising - Part I
Lecture 39 - Creative Execution in Advertising - Part II
Lecture 40 - Creative Execution in Print Advertising
Lecture 41 - Sales Promotion - Part I
Lecture 42 - Sales Promotion - Part II
Lecture 43 - Sales Promotion - Part III
Lecture 44 - Personal Selling - Part I
Lecture 45 - Personal Selling - Part II
Lecture 46 - Direct Marketing - Part I
Lecture 47 - Direct Marketing - Part II
Lecture 48 - Cause-Related Marketing
Lecture 49 - Public Relations
Lecture 50 - Word-of-Mouth and Corporate Advertising
Lecture 51 - Digital Advertising
Lecture 52 - Search Engine Optimization (SEO)
Lecture 53 - Social Media Advertising - Part I
Lecture 54 - Social Media Advertising - Part II
Lecture 55 - Social Media Advertising - Part III
Lecture 56 - Content Marketing
Lecture 57 - Ethics and Marketing Communications
Lecture 58 - Measuring Effectiveness of IMC - Part I
Lecture 59 - Measuring Effectiveness of IMC - Part II
Lecture 60 - Conclusion