Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Z. Rahman
NPTEL Co-ordinating Institute : IIT Roorkee
NPTEL Lecture Count : 40
NPTEL Course Size : 7.0 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Globalization - Part 1
Lecture 2 - Globalization - Part 2
Lecture 3 - Global Economic Environment - Part 1
Lecture 4 - Global Economic Environment - Part 2
Lecture 5 - Global Economic Environment - Part 3
Lecture 6 - Financial Environment - Part 1
Lecture 7 - Financial Environment - Part 2
Lecture 8 - Cultural Issues and Buying Behavior - Part 1
Lecture 9 - Cultural Issues and Buying Behavior - Part 2
Lecture 10 - Political/ Legal Environment - Part 1
Lecture 11 - Political/ Legal Environment - Part 2
Lecture 12 - Global Marketing Research - Part 1
Lecture 13 - Global Marketing Research - Part 2
Lecture 14 - Global Segmentation and Positioning - Part 1
Lecture 15 - Global Segmentation and Positioning - Part 2
Lecture 16 - Global Marketing Strategies - Part 1
Lecture 17 - Global Marketing Strategies - Part 2
Lecture 18 - Global Market Entry Modes - Part 1
Lecture 19 - Global Market Entry Modes - Part 2
Lecture 20 - Global Product Development - Part 1
Lecture 21 - Global Product Development - Part 2
Lecture 22 - Marketing Products and Services - Part 1
Lecture 23 - Marketing Products and Services - Part 2
Lecture 24 - Global Pricing - Part 1
Lecture 25 - Global Pricing - Part 2
Lecture 26 - Communicating with the World Consumer - Part 1
Lecture 27 - Communicating with the World Consumer - Part 2
Lecture 28 - Sales Management - Part 1
Lecture 29 - Sales Management - Part 2
Lecture 30 - Global Logistics and Distribution - Part 1
Lecture 31 - Global Logistics and Distribution - Part 2
Lecture 32 - Export/Import Management - Part 1
Lecture 33 - Export/Import Management - Part 2
Lecture 34 - Export/Import Management - Part 3
Lecture 35 - Planning, Organization and Control of Global Marketing Operations - Part 1
Lecture 36 - Planning, Organization and Control of Global Marketing Operations - Part 2
Lecture 37 - Marketing in Emerging Markets - Part 1
Lecture 38 - Marketing in Emerging Markets - Part 2
Lecture 39 - Global Marketing and the Internet - Part 1
Lecture 40 - Global Marketing and the Internet - Part 2