Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. Naveen Kashyap
NPTEL Co-ordinating Institute : IIT Guwahati
NPTEL Lecture Count : 20
NPTEL Course Size : 19 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to Consumer Psychology - I
Lecture 2 - Introduction to Consumer Psychology - II
Lecture 3 - Problem Recognition - I
Lecture 4 - Problem Recognition - II
Lecture 5 - Alternate Evaluation - I
Lecture 6 - Alternate Evaluation - II
Lecture 7 - Alternate Evaluation - III
Lecture 8 - Post Purchase and Consumption - I
Lecture 9 - Post Purchase and Consumption - II
Lecture 10 - Perception and Cognition - I
Lecture 11 - Perception and Cognition - II
Lecture 12 - Memory and Learning - I
Lecture 13 - Memory and Learning - II
Lecture 14 - Emotion Motivation and Mood - I
Lecture 15 - Emotion Motivation and Mood - II
Lecture 16 - Attitude and Attitude Change - I
Lecture 17 - Attitude and Attitude Change - II
Lecture 18 - Communication and Persuassion - I
Lecture 19 - Communication and Persuassion - II
Lecture 20 - Summary