Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Prof. C Bhaktavatsala Rao
NPTEL Co-ordinating Institute : IIT Madras
NPTEL Lecture Count : 60
NPTEL Course Size : 13 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Understanding Business Development
Lecture 2 - Marketing and Business Development
Lecture 3 - Markets and Marketing
Lecture 4 - Strategy Formulation
Lecture 5 - Business Development Cases
Lecture 6 - Successful Business
Lecture 7 - Industry and Market
Lecture 8 - Vision, Mission and Strategy
Lecture 9 - Goals
Lecture 10 - Case Study of Business Development Excellence
Lecture 11 - Industry and Business
Lecture 12 - Porter's Five Forces Theory
Lecture 13 - Industrial Transformations
Lecture 14 - Competitive Strategies
Lecture 15 - Company Analysis
Lecture 16 - Industry, Market and Business
Lecture 17 - Industry and Market Analysis
Lecture 18 - Market Structures
Lecture 19 - Demand Forecasting
Lecture 20 - Competitor Analysis
Lecture 21 - Customer Characteristics
Lecture 22 - Customer Typologies
Lecture 23 - Market Research and Design Thinking
Lecture 24 - Customer Bonding
Lecture 25 - Customer Relationship Management
Lecture 26 - Market and Market Descriptors
Lecture 27 - Market and Product Segmentation
Lecture 28 - Product-Market Segmentation
Lecture 29 - Segmentation Deep Dive
Lecture 30 - Market Attractivenesss and competitive positioning
Lecture 31 - Branding
Lecture 32 - Brand Organization
Lecture 33 - Advertising and Communication
Lecture 34 - Servitization
Lecture 35 - Pricing
Lecture 36 - A New IT Start-up
Lecture 37 - An FMCG Start-up
Lecture 38 - A logistics start-up
Lecture 39 - A Nutraceuticals Start-up
Lecture 40 - A Telecom Fightback
Lecture 41 - Collaborations
Lecture 42 - Strategic Alliances
Lecture 43 - Joint Ventures
Lecture 44 - Subsidiaries
Lecture 45 - Mergers and Acquisitions
Lecture 46 - Value Chain Competencies
Lecture 47 - Functional Competencies
Lecture 48 - Negotiating Skills
Lecture 49 - Cultural Skills
Lecture 50 - Leadership Attributes
Lecture 51 - Growth Strategies
Lecture 52 - Growth Examples
Lecture 53 - Fragmented Industries and Emerging Industries
Lecture 54 - Mature Industries and Declining Industries
Lecture 55 - Global Industries and New Businesses
Lecture 56 - A Pharma Transformation
Lecture 57 - Pharma Strategic Alliances
Lecture 58 - Business Turbulence
Lecture 59 - Creating Value
Lecture 60 - From Starting to scale in Closing