Media Storage Type : 32 GB USB Stick
NPTEL Subject Matter Expert : Dr. Sangeeta Sahney
NPTEL Co-ordinating Institute : IIT Kharagpur
NPTEL Lecture Count : 40
NPTEL Course Size : 12 GB
NPTEL PDF Text Transcription : Available and Included
NPTEL Subtitle Transcription : Available and Included (SRT)
Lecture Titles:
Lecture 1 - Introduction to the Study of Consumer Behaviour
Lecture 2 - Introduction to the Study of Consumer Behaviour (Continued...)
Lecture 3 - Market Research and Consumer Behaviour
Lecture 4 - Market Research and Consumer Behaviour (Continued...)
Lecture 5 - Market Segmentation and Positioning
Lecture 6 - Market Segmentation and Positioning (Continued...)
Lecture 7 - The Consumer Decision Making Process
Lecture 8 - The Consumer Decision Making Process (Continued...)
Lecture 9 - Models of Consumers and Models of Consumer Behaviour
Lecture 10 - Models of Consumers and Models of Consumer Behaviour (Continued...)
Lecture 11 - Models of Consumers and Models of Consumer Behaviour (Continued...)
Lecture 12 - Models of Consumers and Models of Consumer Behaviour (Continued...)
Lecture 13 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement
Lecture 14 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)
Lecture 15 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)
Lecture 16 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)
Lecture 17 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)
Lecture 18 - Consumer Learning
Lecture 19 - Consumer Learning (Continued...)
Lecture 20 - Consumer Learning (Continued...)
Lecture 21 - Consumer Learning (Continued...)
Lecture 22 - Personality, Self Concept and Self Image
Lecture 23 - Personality, Self Concept and Self Image (Continued...)
Lecture 24 - Consumer Perception, Risk and Imagery
Lecture 25 - Consumer Perception, Risk and Imagery (Continued...)
Lecture 26 - Consumer Perception, Risk and Imagery (Continued...)
Lecture 27 - Consumer Attitudes
Lecture 28 - Consumer Attitudes (Continued...)
Lecture 29 - Consumer Attitudes (Continued...)
Lecture 30 - Consumer Communication
Lecture 31 - Consumer Communication (Continued...)
Lecture 32 - Consumer Groups and Reference Groups
Lecture 33 - Family and Family Life Cycle
Lecture 34 - Social Class and Mobility, Lifestyle Analysis
Lecture 35 - Culture, Sub-Culture and Cross-Culture
Lecture 36 - Culture, Sub-Culture and Cross-Culture (Continued...)
Lecture 37 - Interpersonal Communication and Influence
Lecture 38 - Opinion Leadership
Lecture 39 - Diffusion of Innovation
Lecture 40 - Diffusion of Innovation (Continued...)