Media Storage Type : DVD-ROM
NPTEL Course Name : Consumer Behaviour
NPTEL Subject Matter Expert : Dr. Sangeeta Sahney
NPTEL Co-ordinating Institute : IIT Kharagpur
NPTEL Lecture Count : 41
Lecture Titles:
Lecture 1 - Introduction to Consumer Behavior - I
Lecture 2 - Introduction to Consumer Behavior - II
Lecture 3 - Market Research and Consumer Behavior - I
Lecture 4 - Market Research and Consumer Behavior - II
Lecture 5 - Market Segmentation and Positioning - I
Lecture 6 - Market Segmentation and Positioning - II
Lecture 7 - The Consumer Decision Making Process - I
Lecture 8 - The Consumer Decision Making Process - II
Lecture 9 - Models Of Consumer Behavior - I
Lecture 10 - Models Of Consumer Behavior - II
Lecture 11 - Models Of Consumer Behavior - III
Lecture 12 - Models Of Consumer Behavior - IV
Introduction Module 6
Lecture 13 - Consumer Needs and Motivation I
Lecture 14 - Motivational theories, application and their implication for marketers
Lecture 15 - Consumer emotions and moods and their implication for marketers
Lecture 16 - Consumer Involvement
Lecture 17 - Consumer involvement models and implications for marketers
Lecture 18 - Consumer Learning
Lecture 19 - Consumer learning theories and their implication for marketers, Part - I
Lecture 20 - Consumer learning theories and their implication for marketers, Part - II
Lecture 21 - Consumer learning theories and their implication for marketers, Part - III
Lecture 22 - Consumer personality, traits and types
Lecture 23 - Theories of personality II, self - concept and self-image
Lecture 24 - Consumer Perception
Lecture 25 - Consumer perceptual mechanism
Lecture 26 - Consumer imagery and risk, consumer perception and implications for marketers
Lecture 27 - Consumer attitudes, models of attitudes
Lecture 28 - Measurement of attitudes, attitude formation and change
Lecture 29 - Attitude change, consumer attitude and implications for marketers
Lecture 30 - Consumer communication and marketing communication
Lecture 31 - Communication strategy,consumer communication and implications for marketers
Introduction Module 7
Lecture 32 - Consumer Groups and Reference Groups
Lecture 33 - Consumer Reference Groups
Lecture 34 - Family and Family Life Cycle
Lecture 35 - Social class and mobility, lifestyle analysis
Lecture 36 - Culture and sub-culture
Lecture 37 - Cross culture consumer analysis, relevance for marketers
Lecture 38 - Interpersonal Communication and Influence
Lecture 39 - Opinion Leadership
Lecture 40 - Diffusion Of Innovation - I
Lecture 41 - Diffusion Of Innovation - II