NPTEL : NOC:Consumer Behaviour (Management)

Co-ordinators : Prof. Srabanti Mukherjee


Lecture 1 - Introduction to Consumer Behaviour

Lecture 2 - The Changing Patterns of Consumer Behaviour

Lecture 3 - Dimensions of Consumerism

Lecture 4 - Use of Market Segmentation in Consumer Behaviour

Lecture 5 - Process of Motivation

Lecture 6 - Theories of Motivation

Lecture 7 - Consumer Involvement

Lecture 8 - Case Study on Motivation and Involvement

Lecture 9 - Concept and Levels of Perception

Lecture 10 - Process of Perception

Lecture 11 - Theories of Personality - I

Lecture 12 - Theories of Personality - II

Lecture 13 - Brand Personality and Self concept

Lecture 14 - Theories of Learning

Lecture 15 - Attitude Formation - I

Lecture 16 - Attitude Formation - II

Lecture 17 - Changing Attitude

Lecture 18 - Exercise on Attitude Formation and Change

Lecture 19 - Values

Lecture 20 - AIO Classification

Lecture 21 - VALS - I Typology

Lecture 22 - VALS - TM Typology

Lecture 23

Lecture 24

Lecture 25 - Group Influences on Consumption

Lecture 26 - Role of Celebrity Endorsement

Lecture 27 - Concept of Family and Family Life Cycle

Lecture 28 - Family Buying Decisions

Lecture 29 - Diffusion of Innovations - I

Lecture 30 - Diffusion of Innovations - II

Lecture 31 - Influencing Factors for Adoption and Opinion Leadership

Lecture 32 - Consumer Decision Making

Lecture 33 - Consumer Black Box Model

Lecture 34 - Models of Consumer Behaviour - I

Lecture 35 - Models of Consumer Behaviour - II

Lecture 36 - Models of Consumer Behaviour - III

Lecture 37 - Models of Consumer Behaviour - IV

Lecture 38 - Organisational Buying Behaviour - I

Lecture 39 - Organisational Buying Behaviour - II

Lecture 40 - Dimensions of Consumer Research