NPTEL : NOC:Marketing Management-II (Management)

Co-ordinators : Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra


Lecture 1 - Brief Recap of Basic Concepts from Marketing Management 1 - I

Lecture 2 - Brief Recap of Basic Concepts from Marketing Management 1 - II

Lecture 3 - Product - An Important Component of the 4P

Lecture 4 - New Product Development - I

Lecture 5 - New Product Development - II

Lecture 6 - Entreprenuerial Marketing

Lecture 7 - Screening New Product Ideas

Lecture 8 - Diffusion of Innovation

Lecture 9 - Product Life Cycle and Introduction to Strategy

Lecture 10 - Strategy for New Product Introduction - I

Lecture 11 - Strategy for New Product Introduction - II

Lecture 12 - Marketing Strategies for Different Stages in PLC

Lecture 13 - Introduction to Brand, Branding and Brand Equity

Lecture 14 - Strategic Brand Management Process

Lecture 15 - Brand Building - I

Lecture 16 - Brand Building - II

Lecture 17 - Secondary Associations of a Brand and Advantages of Brand

Lecture 18 - Measuring Brand Equity and other Brand Related Constructs

Lecture 19 - Global Dimensions of Brands

Lecture 20 - Brand Message and Advantage of Brand

Lecture 21 - Branding Strategies - I

Lecture 22 - Branding Strategies - II

Lecture 23 - Strategic Brand Management

Lecture 24 - Creating a Powerful Brand

Lecture 25 - Introduction to Pricing

Lecture 26 - Considerations for Setting the Price

Lecture 27 - Determing the Demand and Cost Estimation

Lecture 28 - Cost Estimation and Break Even Analysis

Lecture 29 - Different Methods of Pricing - I

Lecture 30 - Different Methods of Pricing - II

Lecture 31 - Introduction to Distribution

Lecture 32 - Types of Channel and their Dynamics

Lecture 33 - Different Channel Options

Lecture 34 - Integrated Marketing Channel

Lecture 35 - Retailing and Wholesaling - I

Lecture 36 - Retailing and Wholesaling - II

Lecture 37 - Retail Marketing Management

Lecture 38 - Choosing Retail Location and Layout

Lecture 39 - Introduction to Integrated Marketing Communications

Lecture 40 - Models of Communication

Lecture 41 - Designing and Implementing Marketing Communication

Lecture 42 - Digital Marketing Communication

Lecture 43 - Introduction to Services Marketing

Lecture 44 - Characteristics of Services

Lecture 45 - Failure of Service and Solutions

Lecture 46 - Service Quality

Lecture 47 - Recap of Important Concepts - I

Lecture 48 - Recap of Important Concepts - II