NPTEL : NOC:Consumer Psychology (Humanities and Social Sciences)

Co-ordinators : Prof. Naveen Kashyap


Lecture 1 - Introduction to Consumer Psychology - I

Lecture 2 - Introduction to Consumer Psychology - II

Lecture 3 - Problem Recognition - I

Lecture 4 - Problem Recognition - II

Lecture 5 - Alternate Evaluation - I

Lecture 6 - Alternate Evaluation - II

Lecture 7 - Alternate Evaluation - III

Lecture 8 - Post Purchase and Consumption - I

Lecture 9 - Post Purchase and Consumption - II

Lecture 10 - Perception and Cognition - I

Lecture 11 - Perception and Cognition - II

Lecture 12 - Memory and Learning - I

Lecture 13 - Memory and Learning - II

Lecture 14 - Emotion Motivation and Mood - I

Lecture 15 - Emotion Motivation and Mood - II

Lecture 16 - Attitude and Attitude Change - I

Lecture 17 - Attitude and Attitude Change - II

Lecture 18 - Communication and Persuassion - I

Lecture 19 - Communication and Persuassion - II

Lecture 20 - Summary