NPTEL : Consumer Behaviour (Management)

Co-ordinators : Dr. Sangeeta Sahney


Lecture 1 - Introduction to the Study of Consumer Behaviour

Lecture 2 - Introduction to the Study of Consumer Behaviour (Continued...)

Lecture 3 - Market Research and Consumer Behaviour

Lecture 4 - Market Research and Consumer Behaviour (Continued...)

Lecture 5 - Market Segmentation and Positioning

Lecture 6 - Market Segmentation and Positioning (Continued...)

Lecture 7 - The Consumer Decision Making Process

Lecture 8 - The Consumer Decision Making Process (Continued...)

Lecture 9 - Models of Consumers and Models of Consumer Behaviour

Lecture 10 - Models of Consumers and Models of Consumer Behaviour (Continued...)

Lecture 11 - Models of Consumers and Models of Consumer Behaviour (Continued...)

Lecture 12 - Models of Consumers and Models of Consumer Behaviour (Continued...)

Lecture 13 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement

Lecture 14 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)

Lecture 15 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)

Lecture 16 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)

Lecture 17 - Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Continued...)

Lecture 18 - Consumer Learning

Lecture 19 - Consumer Learning (Continued...)

Lecture 20 - Consumer Learning (Continued...)

Lecture 21 - Consumer Learning (Continued...)

Lecture 22 - Personality, Self Concept and Self Image

Lecture 23 - Personality, Self Concept and Self Image (Continued...)

Lecture 24 - Consumer Perception, Risk and Imagery

Lecture 25 - Consumer Perception, Risk and Imagery (Continued...)

Lecture 26 - Consumer Perception, Risk and Imagery (Continued...)

Lecture 27 - Consumer Attitudes

Lecture 28 - Consumer Attitudes (Continued...)

Lecture 29 - Consumer Attitudes (Continued...)

Lecture 30 - Consumer Communication

Lecture 31 - Consumer Communication (Continued...)

Lecture 32 - Consumer Groups and Reference Groups

Lecture 33 - Family and Family Life Cycle

Lecture 34 - Social Class and Mobility, Lifestyle Analysis

Lecture 35 - Culture, Sub-Culture and Cross-Culture

Lecture 36 - Culture, Sub-Culture and Cross-Culture (Continued...)

Lecture 37 - Interpersonal Communication and Influence

Lecture 38 - Opinion Leadership

Lecture 39 - Diffusion of Innovation

Lecture 40 - Diffusion of Innovation (Continued...)