NPTEL : NOC:Marketing Management-I (Management)

Co-ordinators : Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra


Lecture 1 - Defining Marketing

Lecture 2 - Core Concepts in Marketing

Lecture 3 - Case Studies

Lecture 4 - Marketing of Services

Lecture 5 - Evolution of Marketing

Lecture 6 - Contemporary Issues in Modern Marketing Practices

Lecture 7 - Introduction to Competitor Analysis

Lecture 8 - Marketing Objectives

Lecture 9 - Strategy and Core Competency

Lecture 10 - PESTEL Framework

Lecture 11 - Competitive Analysis

Lecture 12 - Case Study

Lecture 13 - Introduction To Marketing Information System

Lecture 14 - Components of a Marketing Information System

Lecture 15 - Marketing Research Process

Lecture 16 - MDP and MRP

Lecture 17 - Exploratory Research

Lecture 18 - Exploratory Research (Continued...)

Lecture 19 - Causal Research

Lecture 20 - Measurment and Scaling

Lecture 21 - Questionnaire and Sampling

Lecture 22 - Sampling Techniques

Lecture 23 - Data Collection, Preparation and Analysis

Lecture 24 - Multivariate Data Analysis

Lecture 25 - Introduction to Consumer Behviour and Need Recognition

Lecture 26 - Information Search

Lecture 27 - Socio-Cultural Influences on the Consumer Buying Process

Lecture 28 - Psychological Influences on Consumer Buying Process

Lecture 29 - Evaluation of Alternatives

Lecture 30 - Purchase and Post Purchase Evaluation

Lecture 31 - Service Consumption

Lecture 32 - Structural Models of Attitude

Lecture 33 - Industrial Buyer Behaviour - I

Lecture 34 - Industrial Buyer Behaviour - II

Lecture 35 - Industrial Marketing Program and Buying Process

Lecture 36 - Three Dimension of Industrial Buyer Behaviour

Lecture 37 - Consumer Decision-Making Process Revisited

Lecture 38 - Identifying and Choosing Oppurtunities

Lecture 39 - Market Segmentation - I

Lecture 40 - Market Segmentation - II

Lecture 41 - Segmentation and Targeting

Lecture 42 - Segmentationa and Post Segmentation Strategies

Lecture 43 - Introduction to Marketing Strategy

Lecture 44 - Positioning

Lecture 45 - Segmentation and Targeting in B2B Market

Lecture 46 - Crafting the Positioning and Branding Effectively