NPTEL : NOC:Introduction to Marketing Essentials (Management)

Co-ordinators : Prof. Z. Rahman


Lecture 1 - Creating Customer Relationships and Value through Marketing - Part 1

Lecture 2 - Creating Customer Relationships and Value through Marketing - Part 2

Lecture 3 - Developing Successful Marketing and Organizational Strategies - Part 1

Lecture 4 - Developing Successful Marketing and Organizational Strategies - Part 2

Lecture 5 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - Part 1

Lecture 6 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - Part 2

Lecture 7 - Understanding Consumer Behavior - Part 1

Lecture 8 - Understanding Consumer Behavior - Part 2

Lecture 9 - Understanding Consumer Behavior - Part 3

Lecture 10 - Understanding Organizations as Customers - Part 1

Lecture 11 - Understanding Organizations as Customers - Part 2

Lecture 12 - Understanding and Reaching Global Consumers and Markets - Part 1

Lecture 13 - Understanding and Reaching Global Consumers and Markets - Part 2

Lecture 14 - Marketing Research: From Customer Insights to Actions - Part 1

Lecture 15 - Marketing Research: From Customer Insights to Actions - Part 2

Lecture 16 - Market Segmentation, Targeting, and Positioning - Part 1

Lecture 17 - Market Segmentation, Targeting, and Positioning - Part 2

Lecture 18 - Market Segmentation, Targeting, and Positioning - Part 3

Lecture 19 - Developing New Products and Services - Part 1

Lecture 20 - Developing New Products and Services - Part 2

Lecture 21 - Developing New Products and Services - Part 3

Lecture 22 - Managing Successful Products, Services, and Brands - Part 1

Lecture 23 - Managing Successful Products, Services, and Brands - Part 2

Lecture 24 - Managing Successful Products, Services, and Brands - Part 3

Lecture 25 - Pricing Products and Services - Part 1

Lecture 26 - Pricing Products and Services - Part 2

Lecture 27 - Managing Marketing Channels and Supply Chains - Part 1

Lecture 28 - Managing Marketing Channels and Supply Chains - Part 2

Lecture 29 - Retailing and Wholesaling - Part 1

Lecture 30 - Retailing and Wholesaling - Part 2

Lecture 31 - Integrated Marketing Communications and Direct Marketing - Part 1

Lecture 32 - Integrated Marketing Communications and Direct Marketing - Part 2

Lecture 33 - Advertising, Sales Promotion, and Public Relations - Part 1

Lecture 34 - Advertising, Sales Promotion, and Public Relations - Part 2

Lecture 35 - Using Social Media to Connect with Consumers - Part 1

Lecture 36 - Using Social Media to Connect with Consumers - Part 2

Lecture 37 - Personal Selling and Sales Management - Part 1

Lecture 38 - Personal Selling and Sales Management - Part 2

Lecture 39 - Implementing Interactive and Multichannel Marketing - Part 1

Lecture 40 - Implementing Interactive and Multichannel Marketing - Part 2