NPTEL : NOC:Integrated Marketing Management (Management)

Co-ordinators : Prof. R. Srinivasan


Lecture 1 - Evolution of Marketing

Lecture 2 - Marketing Management

Lecture 3 - Marketing in India

Lecture 4 - Role of Marketing

Lecture 5 - Case Analysis

Lecture 6 - Case Analysis

Lecture 7 - Case of Suryodaya

Lecture 8 - Marketing System

Lecture 9 - Input-Output Map

Lecture 10 - Competition

Lecture 11 - Consumer Behaviour Model

Lecture 12 - BCG Matrix, Strategic Marketing

Lecture 13 - Marketing Strategy

Lecture 14 - Market Segmentation, VALS Model

Lecture 15 - Sales Function and Marketing Mix

Lecture 16 - B-B Markets, Macro Environment

Lecture 17 - Analytical Marketing System

Lecture 18 - Decision Models

Lecture 19 - E-Business

Lecture 20 - Market Demand, Concept Testing

Lecture 21 - Product, Product Mix, PLC

Lecture 22 - PLC (Continued...)

Lecture 23 - Pricing Strategies

Lecture 24 - Brands, Channels

Lecture 25 - Channel Management, Marketing Communication

Lecture 26 - Advertising, Marketing Organisation

Lecture 27 - Role of Product Manager, Industrial Buying

Lecture 28 - Sales Forecasting, Marketing Control

Lecture 29 - Marketing Expense Analysis

Lecture 30 - Toyota Strategy

Lecture 31 - Cafe Coffee Day(CCD)

Lecture 32 - CCD (Continued...)

Lecture 33 - I flex (OFSS)

Lecture 34 - OFSS

Lecture 35 - Oilseeds Growers Cooperative Society (OGCS)

Lecture 36 - OGCS