NPTEL : NOC:International Marketing (Management)

Co-ordinators : Prof. Biswarup Ghosh


Lecture 1 - Introduction to International Marketing

Lecture 2 - Introduction to International Marketing

Lecture 3 - Introduction to International Marketing

Lecture 4 - Introduction to International Marketing

Lecture 5 - International Business, Entry Modes and Theories

Lecture 6 - International Business, Entry Modes and Theories

Lecture 7 - International Business, Entry Modes and Theories

Lecture 8 - International Business, Entry Modes and Theories

Lecture 9 - International Business, Entry Modes and Theories

Lecture 10 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations

Lecture 11 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)

Lecture 12 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)

Lecture 13 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)

Lecture 14 - Hofstede's Cultural Dimensions, Cross-cultural Sales Negotiations (Continued...)

Lecture 15 - Import Export Procedures

Lecture 16 - Import Export Procedures (Continued...)

Lecture 17 - Import Export Procedures (Continued...)

Lecture 18 - Import Export Procedures (Continued...)

Lecture 19 - Import Export Procedures (Continued...)

Lecture 20 - Designing a Global Marketing Program

Lecture 21 - Designing a Global Marketing Program (Continued...)

Lecture 22 - Designing a Global Marketing Program (Continued...)

Lecture 23 - Designing a Global Marketing Program (Continued...)

Lecture 24 - Designing a Global Marketing Program (Continued...)

Lecture 25 - International Business Case Analysis

Lecture 26 - International Business Case Analysis

Lecture 27 - International Business Case Analysis (Continued...)

Lecture 28 - International Business Case Analysis (Continued...)

Lecture 29 - International Business Case Analysis (Continued...)

Lecture 30 - Learning Session by Practicing Manager

Lecture 31 - Learning session by Practicing Manager (Continued ...)

Lecture 32 - Interaction with Practicing Manager - Question and Answer Session

Lecture 33 - Learning Session by Practicing Manager

Lecture 34 - Learning Session by Practicing Manager followed by Conclusion session

Lecture 35 - Interaction with Practicing Manager

Lecture 36 - Interaction with Practicing Manager (Continued...)

Lecture 37 - Interaction with Practicing Manager (Continued...)

Lecture 38 - Interaction with Practicing Manager (Continued...)

Lecture 39 - Concluding Session