NPTEL : NOC:Marketing Research and Analysis (Management)

Co-ordinators : Dr. Jogendra Kumar Nayak


Lecture 1 - Introduction to Marketing Research

Lecture 2 - Defining Research Problem

Lecture 3 - Developing Research Approach and Developing Research Design: Non- Conclusive

Lecture 4 - Research Design: Conclusive

Lecture 5 - Qualitative Research: Nature and Approaches

Lecture 6 - Qualitative Research: Depth Interview, Focus Group Discussion

Lecture 7 - Projective Technique, Case Study

Lecture 8 - Case Study, Descriptive Research Design and Research Errors

Lecture 9 - Primary and Secondary Data, Research Error

Lecture 10 - Measurement and Scaling: Comparative and Non-comparative Scaling

Lecture 11 - Scale Development Process

Lecture 12 - Questionnaire and Form Design

Lecture 13 - Causal Research and Types

Lecture 14 - Experimental Design and Sampling

Lecture 15 - Sampling Design and Procedure

Lecture 16 - Sampling and Sample Size Determination

Lecture 17 - Hypothesis Development: Null and Alternate, Type I and Type II Errors

Lecture 18 - Data Preparation

Lecture 19 - Hypothesis Testing: T-Test, Z-Test

Lecture 20 - T, Z and F Test

Lecture 21 - Hypothesis Testing: Anova and Manova

Lecture 22 - Cross Tabulation and Chi Square Test

Lecture 23 - Correlation and Regression

Lecture 24 - Regression

Lecture 25 - Factor Analysis

Lecture 26 - Factor Analysis

Lecture 27 - SEM and CFA - 1

Lecture 28 - SEM and CFA - 2

Lecture 29 - SEM and CFA - 3

Lecture 30 - Cluster Analysis - I

Lecture 31 - Cluster Analysis - II

Lecture 32 - Discriminant Analysis

Lecture 33 - Discriminant Analysis - 1

Lecture 34 - Researching Rural Market

Lecture 35 - International Marketing Research

Lecture 36 - Ethics in Marketing Research

Lecture 37 - Ethics in Marketing Research - 1

Lecture 38 - Report Preparation and Presentation

Lecture 39 - Multi Dimentional Scaling

Lecture 40 - Conjoint Analysis