NPTEL : NOC:Retail Management (Management)

Co-ordinators : Prof. Swagato Chatterjee


Lecture 1 - Introduction to Retailing - Part 1

Lecture 2 - Introduction to Retailing - Part 2

Lecture 3 - Introduction to Retailing - Part 3

Lecture 4 - Relationship Management in Retailing

Lecture 5 - Value-based Retailing

Lecture 6 - Retailing Services

Lecture 7 - Loyalty and Reward Programs

Lecture 8 - Strategic Planning in Retailing

Lecture 9 - Global Retailing

Lecture 10 - Retail Business Models by Ownership

Lecture 11 - Franchising in Retail

Lecture 12 - Retail Institutions by Store - Based Strategy Mix

Lecture 13 - Retail Institutions by Store - Based Strategy Mix (Continued...)

Lecture 14 - Retail Institutions by Store - Based Strategy Mix (Continued...)

Lecture 15 - Retail Institutions by Store - Based Strategy Mix (Continued...)

Lecture 16 - Web, Non store-based and Other Forms of Nontraditional Retailing

Lecture 17 - Web, Non store-based and Other Forms of Nontraditional Retailing (Continued...)

Lecture 18 - Identifying and Understanding the Customers

Lecture 19 - Trading Area Analysis

Lecture 20 - Trading Area Analysis (Continued...)

Lecture 21 - Trading Area Analysis (Continued...)

Lecture 22 - Site Selection

Lecture 23 - Site ownership vs Site Leasing

Lecture 24 - Retail Supply Chain Management

Lecture 25 - Retail Supply Chain Management (Continued...)

Lecture 26 - Retail Operations Management - 1

Lecture 27 - Retail Operations Management - 2

Lecture 28 - Retail Operations Management - 3

Lecture 29 - Image in Retail

Lecture 30 - Pricing in Retail

Lecture 31 - Pricing in Retail (Continued...)

Lecture 32 - Pricing in Retail (Continued...)

Lecture 33 - Merchandising in Retail

Lecture 34 - Merchandising in Retail (Continued...)

Lecture 35 - Category Management and Merchandise Planning

Lecture 36 - Retail Promotions

Lecture 37 - Retail Promotions: non-Ad Promotions

Lecture 38 - OBHR Issues in Retail - 1

Lecture 39 - HR Issues in Retail

Lecture 40 - Vendor Negotiations

Lecture 41 - Special Merchandising Contexts - 1

Lecture 42 - Special Merchandising Contexts - 2

Lecture 43 - Store Layout in Retail

Lecture 44 - Retail Operations: Financial Aspects

Lecture 45 - Budgeting and Costing

Lecture 46 - Financial Merchandise Management

Lecture 47 - Merchandise Forecasting, Dollar Control