NPTEL : NOC:Integrated Marketing Communication (Management)

Co-ordinators : Prof. Vinay Sharma


Lecture 1 - Introduction to Integrated Marketing Communication (IMC)

Lecture 2 - Defining Marketing Communication, Marketing and IMC

Lecture 3 - Relationship with Marketing and IMC

Lecture 4 - Effective Marketing Communication

Lecture 5 - Emerging trends in IMC - Part I

Lecture 6 - Emerging Trends in IMC - Part II

Lecture 7 - Design Thinking in IMC - Part I

Lecture 8 - Design Thinking in IMC - Part II

Lecture 9 - Effectiveness of Communication - Part I

Lecture 10 - Effectiveness of Communication - Part II

Lecture 11 - Communication Process and Reflexivity in IMC

Lecture 12 - Role of Consumer Behaviour in IMC

Lecture 13 - Consumer Decision Making Process - Part I

Lecture 14 - Consumer Decision Making Process - Part II

Lecture 15 - Relationship Between Consumer Behaviour and IMC

Lecture 16 - Role of Persuasion in IMC

Lecture 17 - Objectives and Budgeting

Lecture 18 - IMC as a Strategic Tool - Part I

Lecture 19 - IMC as a Strategic Tool - Part II

Lecture 20 - IMC and Branding

Lecture 21 - History of Advertising

Lecture 22 - History of Advertising Indian Perspective

Lecture 23 - Contribution of IMC in Brand Attitude

Lecture 24 - Advertising Agencies

Lecture 25 - Association of Research with IMC

Lecture 26 - Advertising Research Methods

Lecture 27 - IMC Planning - Part I

Lecture 28 - IMC Planning - Part II

Lecture 29 - IMC Planning - Part III

Lecture 30 - Case Studies

Lecture 31 - Advertising and Marketing Mix

Lecture 32 - Advertising and Support Media

Lecture 33 - Media Planning - Part I

Lecture 34 - Media Planning - Part II

Lecture 35 - Introduction to Creativity

Lecture 36 - Creativity Elements - Part I

Lecture 37 - Creativity Elements - Part II

Lecture 38 - Creative Execution in Advertising - Part I

Lecture 39 - Creative Execution in Advertising - Part II

Lecture 40 - Creative Execution in Print Advertising

Lecture 41 - Sales Promotion - Part I

Lecture 42 - Sales Promotion - Part II

Lecture 43 - Sales Promotion - Part III

Lecture 44 - Personal Selling - Part I

Lecture 45 - Personal Selling - Part II

Lecture 46 - Direct Marketing - Part I

Lecture 47 - Direct Marketing - Part II

Lecture 48 - Cause-Related Marketing

Lecture 49 - Public Relations

Lecture 50 - Word-of-Mouth and Corporate Advertising

Lecture 51 - Digital Advertising

Lecture 52 - Search Engine Optimization (SEO)

Lecture 53 - Social Media Advertising - Part I

Lecture 54 - Social Media Advertising - Part II

Lecture 55 - Social Media Advertising - Part III

Lecture 56 - Content Marketing

Lecture 57 - Ethics and Marketing Communications

Lecture 58 - Measuring Effectiveness of IMC - Part I

Lecture 59 - Measuring Effectiveness of IMC - Part II

Lecture 60 - Conclusion