NPTEL : NOC:Introduction to Marketing Essentials (Management)
Co-ordinators : Prof. Z. Rahman
Lecture 1 - Creating Customer Relationships and Value through Marketing - Part 1
Lecture 2 - Creating Customer Relationships and Value through Marketing - Part 2
Lecture 3 - Developing Successful Marketing and Organizational Strategies - Part 1
Lecture 4 - Developing Successful Marketing and Organizational Strategies - Part 2
Lecture 5 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - Part 1
Lecture 6 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility - Part 2
Lecture 7 - Understanding Consumer Behavior - Part 1
Lecture 8 - Understanding Consumer Behavior - Part 2
Lecture 9 - Understanding Consumer Behavior - Part 3
Lecture 10 - Understanding Organizations as Customers - Part 1
Lecture 11 - Understanding Organizations as Customers - Part 2
Lecture 12 - Understanding and Reaching Global Consumers and Markets - Part 1
Lecture 13 - Understanding and Reaching Global Consumers and Markets - Part 2
Lecture 14 - Marketing Research: From Customer Insights to Actions - Part 1
Lecture 15 - Marketing Research: From Customer Insights to Actions - Part 2
Lecture 16 - Market Segmentation, Targeting, and Positioning - Part 1
Lecture 17 - Market Segmentation, Targeting, and Positioning - Part 2
Lecture 18 - Market Segmentation, Targeting, and Positioning - Part 3
Lecture 19 - Developing New Products and Services - Part 1
Lecture 20 - Developing New Products and Services - Part 2
Lecture 21 - Developing New Products and Services - Part 3
Lecture 22 - Managing Successful Products, Services, and Brands - Part 1
Lecture 23 - Managing Successful Products, Services, and Brands - Part 2
Lecture 24 - Managing Successful Products, Services, and Brands - Part 3
Lecture 25 - Pricing Products and Services - Part 1
Lecture 26 - Pricing Products and Services - Part 2
Lecture 27 - Managing Marketing Channels and Supply Chains - Part 1
Lecture 28 - Managing Marketing Channels and Supply Chains - Part 2
Lecture 29 - Retailing and Wholesaling - Part 1
Lecture 30 - Retailing and Wholesaling - Part 2
Lecture 31 - Integrated Marketing Communications and Direct Marketing - Part 1
Lecture 32 - Integrated Marketing Communications and Direct Marketing - Part 2
Lecture 33 - Advertising, Sales Promotion, and Public Relations - Part 1
Lecture 34 - Advertising, Sales Promotion, and Public Relations - Part 2
Lecture 35 - Using Social Media to Connect with Consumers - Part 1
Lecture 36 - Using Social Media to Connect with Consumers - Part 2
Lecture 37 - Personal Selling and Sales Management - Part 1
Lecture 38 - Personal Selling and Sales Management - Part 2
Lecture 39 - Implementing Interactive and Multichannel Marketing - Part 1
Lecture 40 - Implementing Interactive and Multichannel Marketing - Part 2