NPTEL : NOC:Marketing Research and Analysis-II (Management)

Co-ordinators : Dr. Jogendra Kumar Nayak


Lecture 1 - Introduction to Marketing Research - I

Lecture 2 - Introduction to Marketing Research - II

Lecture 3 - Marketing Research Process - I

Lecture 4 - Marketing Research Process - II

Lecture 5 - Marketing Research Process - III

Lecture 6 - Marketing Research Process - IV

Lecture 7 - Hypothesis and Research Question - I (with real life example)

Lecture 8 - Hypothesis and Research Question - II (with real life example)

Lecture 9 - Hypothesis Development - I (with a real life case)

Lecture 10 - Hypothesis Development - II (with a real life case)

Lecture 11 - Research Design - I

Lecture 12 - Research Design - II

Lecture 13 - Research Design - III

Lecture 14 - Research Design - IV

Lecture 15 - Research Design - V

Lecture 16 - Research Design - VI

Lecture 17 - Data Purification and handling - I

Lecture 18 - Data Purification and handling - II

Lecture 19 - Data Purification and handling - III

Lecture 20 - Data Purification and handling - IV

Lecture 21 - Power of a Test and Sample Size Calculation (Problem Solving)

Lecture 22 - Sample Size Calculation and Hypothesis Testing (Problem Solving)

Lecture 23 - Hypothesis Testing - I (Problem Solving)

Lecture 24 - Hypothesis Testing - II (Problem Solving)

Lecture 25 - Non-Parametric Test - I

Lecture 26 - Non-Parametric Test - II

Lecture 27 - Non-Parametric Test - III

Lecture 28 - Non-Parametric Test - IV

Lecture 29 - Non-Parametric Test - V

Lecture 30 - Non-Parametric Test - VI

Lecture 31 - Non-Parametric Test - VII

Lecture 32 - Non-Parametric Test - VIII

Lecture 33 - Introduction to ANOVA and ANCOVA

Lecture 34 - Conducting one-way ANOVA

Lecture 35 - Solving n-way ANOVA - I

Lecture 36 - Solving n-way ANOVA - II

Lecture 37 - N-way ANOVA and MANOVA in SPSS

Lecture 38 - MANOVA and ANCOVA in SPSS

Lecture 39 - ANCOVA in SPSS

Lecture 40 - ANCOVA and MANCOVA in SPSS

Lecture 41 - Covariance and Correlation

Lecture 42 - Correlation in SPSS

Lecture 43 - Partial and Multiple Correlation

Lecture 44 - Simple Regression Analysis in SPSS

Lecture 45 - Multiple Regression Analysis in SPSS - I

Lecture 46 - Multiple Regression Analysis in SPSS - II

Lecture 47 - Stepwise Regression and Hierarchical Regression

Lecture 48 - Hierarchical Regression and Dummy Variable Regression

Lecture 49 - Logistic Regression Analysis

Lecture 50 - Discriminant Analysis in SPSS

Lecture 51 - Factor Analysis in SPSS - I

Lecture 52 - Factor Analysis in SPSS - II

Lecture 53 - Exploratory Factor Analysis in SPSS

Lecture 54 - Confirmatory Factor Analysis in SPSS - I

Lecture 55 - Confirmatory Factor Analysis in SPSS - II

Lecture 56 - Confirmatory Factor Analysis in SPSS - III

Lecture 57 - Structural Equation Modelling in SPSS

Lecture 58 - Mediation and Moderation Analysis in SPSS

Lecture 59 - Cluster Analysis in Practice - I

Lecture 60 - Cluster Analysis in Practice - II